Bub's Pregnancy & Breastfeeding Hydration
Everything you need to know to create high-performing content for breastfeeding moms.
Post the same video to all 3 platforms. More platforms = more shots at going viral, more eyes on your content, and a better chance of unlocking a paid partnership retainer with us. 💸✨
Knowing the WHY is important to help your content thrive.
Breastfeeding drains you in ways nothing else does. Bub's was built around what you're actually losing.
| babybub | Plain Water | Body Armor | Liquid IV | LMNT | |
|---|---|---|---|---|---|
| Built for breastfeeding moms | ✅ | ❌ | ❌ | ❌ | ❌ |
| Sugar per serving | 0g ✅ | 0g ✅ | 28g ❌ | 11g ❌ | 0g ✅ |
| Sodium (daily-safe dose) | 120mg ✅ | 0mg ❌ | 30mg ⚠️ | 510mg ⚠️ | 1000mg ❌ |
| Methylated folate (passes to baby) | ✅ | ❌ | ❌ | ❌ | ❌ |
| Magnesium for cramps | ✅ | ❌ | ❌ | ⚠️ | ⚠️ |
| Zero caffeine, zero dyes | ✅ | ✅ | ❌ | ⚠️ | ✅ |
| Quenches breastfeeding thirst | 🥹 | 🥲 | 😅 | 😬 | 😖 |
Breastfeeding moms lose 700+ mL of water every day just to make milk. Plus more through postpartum night sweats. Plus more through every feed, every pump, every cluster session.
The second your baby latches, oxytocin triggers an instant thirst response. That's not in your head. It's a hormone.
You can drink a full bottle during a feed and still be parched five minutes later.
Your body is making 750 mL of milk a day. That fluid has to come from somewhere.
Pregnancy already depleted your mineral stores. Breastfeeding keeps drawing on them.
And here's the part most moms miss: the depletion shows up as way more than thirst. It looks like:
Brain fog so thick you forget words mid-sentence
Headaches that come back every afternoon
Leg cramps at night that wake you up
Dizziness when you stand up to grab the baby
Night sweats drenching you 2 weeks postpartum
Feeling like your body has been mined
Most moms write it off as "just postpartum." A lot of it is depletion.
Every breastfeeding mom has tried these. Here's the catch with each one.
Body Armor. Went viral in mom groups as a "milk supply boost." It's not. The supply effect (when there is one) is just the hydration. 28g of sugar per bottle, dyes, and a sports drink build. Lactation consultants are quietly pivoting away from it.
Liquid IV. Built for athletes. 11g of sugar (or sucralose in the sugar-free version) and 510mg of sodium per stick. Too much sodium for daily breastfeeding use.
LMNT. Clean ingredients, but 1000mg of sodium per stick. Way too much unless you're doing endurance training in heat. Causes water retention and discomfort.
Plain water. Flushes through your kidneys before it can hydrate your cells. No electrolytes means no absorption. You'll pee it all out before it does anything.
Mother's Milk tea + lactation cookies. No electrolytes, no hydration. Pleasant but not solving the actual problem. Plus the cookies are calorie bombs.
Built for breastfeeding moms, not athletes. Not a sports drink. Not a prenatal. Not a Body Armor knockoff. Dosed for what breastfeeding actually takes from you.
Sodium + potassium + magnesium glycinate + chloride → replaces what milk and sweat carry out. The water you sip actually absorbs instead of flushing through.
Methylated folate (L-methylfolate) → passes through breast milk to baby. The form your body can actually use (matters for the 40-60% of women with MTHFR variants).
Vitamin B6 → supports energy and mood without affecting milk.
Vitamin C → helps with iron absorption, which matters postpartum when iron stores are often wrecked.
Magnesium glycinate (80mg) → gentle on the stomach, helps with the night leg cramps and shoulder cramps from breastfeeding posture.
And what's NOT in there matters just as much:
Zero sugar. No 3pm crash. Won't add a daily Body Armor's worth of calories.
Zero caffeine, zero dyes. Nothing passes to baby that shouldn't.
Daily-safe sodium. 120mg per serving. Not the 1000mg you'd get from LMNT.
What moms actually notice (often within days):
The thirst at letdown stops being unbearable
Brain fog lifts, words come back
Fewer night cramps and less leg restlessness
Less anxiety about supply, because hydration is finally handled
One thing in your day that's just for you
The first 1 to 3 seconds make or break your video.
Let viewers know this content is for breastfeeding moms right away. Three ways to do it:
Steal these openers and make them yours.
Talk to your audience like you're chatting with a friend. Pick the one that's most real to you.
Ranked by what moms talk about most. Share what's real for you, and if you only cover one or two, start at the top. Talk like you're texting your breastfeeding bestie. 💕
These boost your content BIG time.
The strongest content tells a full story: pain, then relief. Show what nursing or pumping actually looks like, and how this fits into it.
Audiences connect with before / after. Pair a pain moment with a small win.
↳ "I was dying of thirst at every 3am feed. This is the first thing that touched it."
↳ "Used to drink 3 Body Armors a day for my supply. Switched to this and feel a hundred times better."
↳ "Six weeks postpartum and I felt like I'd been mined. My brain came back the week I started this."
The mix is the one thing in your day that's just for you. Show yourself drinking it.
Speak however feels real to you. If you want some go-to lines for talking about supply and recovery, steal these:
TikTok and Instagram favor content that uses current trends, hopping on them helps your video reach a wider audience and feel more relatable.
Check these free trend trackers before you film. Pick a sound or format that's hot this week, then put your breastfeeding spin on it.
TikTok Creative Center →Tap any tag or hashtag to copy.
Mention babybub in your caption, title, or on-screen text.
Tick each item as you finish. Your progress saves automatically.
Checklist's all done. Time to post.
Tag @babybub so we don't miss your content 💖