Your Creator Guide

Magnesium Sleep Lotion

Bub's Organic Magnesium Sleep Lotionβ„’

Everything you need to know to create high-performing content for pregnant moms who can't sleep.

πŸ“¦ Your Creator Mission

Your deliverables
2Γ—
Videos
for the Magnesium Sleep Lotion
Post each video here, in this order of priority:
1 Instagram Reels Top priority
2 TikTok
3 YouTube Shorts

Post the same video to all 3 platforms. More platforms = more shots at going viral, more eyes on your content, and a better chance of unlocking a paid partnership with us. πŸ’Έβœ¨

πŸ’‘ Why Bub's Magnesium Lotion Works for Pregnant Moms (When Pills, Epsom Baths, And Sleepy Teas Don't)

Knowing the WHY is important to help your content thrive.

Pregnancy steals your sleep in ways nothing else does. Bub's was built around what's actually keeping you up.

Bub's vs The Usual Suspects
Every exhausted pregnant mom has tried these. Here's how they actually stack up.
babybub Magnesium Pills Epsom Salt Bath Sleepy Tea Regular Lotion
Clinical-strength magnesium βœ… βœ… ⚠️ ❌ ❌
Absorbs where you apply it βœ… ❌ ⚠️ ❌ ❌
No pills, no upset stomach βœ… ❌ βœ… βœ… βœ…
Calms restless legs fast βœ… Hours ⚠️ ⚠️ ❌ ❌
Hydrates itchy, stretching skin βœ… ❌ ❌ ❌ ⚠️
Effort at 9pm, 36 weeks pregnant 60 sec βœ… βœ… 40 min ❌ ⚠️ βœ…
Helps you actually drift off πŸ₯Ή πŸ₯² πŸ˜… 😬 πŸ˜–
Swipe or use the arrows to see all options
🀰 Why pregnancy wrecks your sleep in a way nothing else does

Your baby pulls magnesium for their development, and it comes straight out of your stores. That leaves you with overactive nerves, twitchy muscles, and sensitive skin. It's why the sleep problems, restless legs, and itchy belly all show up together.

The crawling, twitchy feeling in your legs at night is magnesium deficiency making your nerves misfire. It's not in your head.

The itch keeping you awake isn't just dry skin. It's irritated nerves plus stretching skin.

Low magnesium also disrupts melatonin, your sleep hormone. You end up exhausted but wide awake.

And here's the part most moms miss: the depletion shows up as way more than tiredness. It looks like:

Restless legs that start the moment you get in bed

Night cramps that jolt you awake

An itchy belly that won't quit at 2am

Lying there exhausted but wired

Waking up more tired than when you went to bed

About 3 in 4 pregnant women deal with insomnia. Most write it off as just pregnancy. A lot of it is depletion.

Pregnancy drains the exact mineral that keeps your nerves calm and your muscles relaxed. That's why the restless legs, the itch, and the sleepless nights all arrive together.
πŸ’Š Why pills, baths, and sleepy teas don't cut it

Every exhausted pregnant mom has tried these. Here's the catch with each one.

Magnesium pills. They go through digestion first. That means hours before anything reaches your legs, plus an upset stomach along the way. And it's one more pill in an already long lineup.

Epsom salt baths. They can help. But it's a 40-minute production every single night, and climbing out of a tub at 36 weeks is its own workout. The salts can also dry out already-itchy skin.

Sleepy teas. Many herbal blends aren't cleared for pregnancy, and there's no magnesium in them anyway. More liquid before bed also means more bathroom trips.

Regular lotion or belly butter. It moisturizes the surface, which is nice. But there's no magnesium in it, so it does nothing for the misfiring nerves keeping you up.

"Just relax" and sleep hygiene tips. White noise and no-screens rules don't touch the mineral deficiency underneath.

They either can't reach the problem, upset your stomach, or take effort you don't have at 9pm. None of them put magnesium back where your nerves actually need it.
✨ Why Bub's actually works for pregnant moms

Clinical-strength magnesium that goes on your skin, not in your stomach. Not a pill. Not a bath ritual. Not a surface-only lotion. You rub it in where you feel it, and it works right there.

Magnesium chloride (deep sea sourced) β†’ absorbs through your skin and switches on your body's calming (GABA) receptors. Nerves quiet down, muscles relax.

Applied to your legs β†’ goes on right where you feel it. No digestion, no waiting hours.

Massaged into hips, back, or shoulders β†’ the same calming effect for muscles sore from side-sleeping.

Organic mango butter, shea butter + coconut oil β†’ deeply hydrate itchy, stretching skin and support elasticity while you sleep.

Organic beeswax β†’ seals moisture in for hours, so skin stays comfortable through the night.

Fast-absorbing, non-greasy β†’ sinks in within about a minute. No sticky sheets.

And what's NOT in there matters just as much:

No pills, no melatonin, no grogginess. Just rub it in and rest.

No retinoids, parabens, or phthalates. Made with organic butters and beeswax, pregnancy and breastfeeding safe.

No heavy fragrance. A light lavender or vanilla scent that fades fast and won't trigger nausea. Unscented too.

What moms actually notice (often on the first night):

Legs settle down after you rub it in

Falling asleep faster, often the first night

The itchy belly settles so you can actually drift off

Deeper, longer stretches of sleep building over the first week

Waking up rested, not groggy

Rub it in 30 minutes before bed. The magnesium calms your nerves, the organic butters calm your skin, and you finally get the deep sleep pregnancy keeps stealing.

🎯 The Key to Great Content

The first 1 to 3 seconds make or break your video.

80% of your content's success comes down to this:
πŸͺ Hook them fast (first 1 to 3 seconds)

Let viewers know this content is for pregnant moms right away. Three ways to do it:

  • Say it: e.g. "I'm 34 weeks pregnant and I haven't slept in..."
  • Show it: film your bump, your bedroom, your night routine
  • Write it: add captions or on-screen text about pregnancy sleep
πŸ’‘Best practice: use 2 or more together for maximum impact.

πŸ’¬ Hook Ideas

Steal these openers and make them yours.

Steal these openers

Talk to your audience like you're chatting with a friend. Pick the one that's most real to you.

  • I was down to 2 hours of broken sleep. Then I started rubbing this on my legs before bed.
  • POV: it's 3am, you're pregnant, and your legs will not stop twitching.
  • I tried every pillow and every bath. Turns out I wasn't uncomfortable, I was deficient.
  • My legs get this crawling feeling the second I lie down. Rubbing this in calmed it down.
  • I didn't want another pill. So I tried rubbing my magnesium on instead.
  • The itch on my belly was keeping me up more than the kicks.

πŸ—£οΈ What to Talk About

Ranked by what moms talk about most. Share what's real for you, and if you only cover one or two, start at the top. Talk like you're texting your pregnant bestie. πŸ’•

  1. 1
    🦡 My restless legs finally settled
  2. 2
    😴 I fall asleep faster and stay asleep
  3. 3
    🌸 The calming scent, part of my wind-down
  4. 4
    πŸ’† It eased my sore hips, back and legs
  5. 5
    πŸ’Š No pills, no upset stomach

πŸ”₯ Content Tips That Work

These boost your content BIG time.

β˜€οΈ
Bright, natural lighting for daytime (near a window = magic)
πŸŒ™
Warm, low light for night routine scenes (bedtime moments should feel cozy, not lit up. A bedside lamp is perfect)
🎨
Pops of color (jammies, bedding, backgrounds, plants)
πŸ—£οΈ
Face-to-camera real talk, casual not scripted
🧴
Product in use: scoop it, massage it into your legs or belly on camera (right before bed if you can)
πŸ’¬
Captions or subtitles for better engagement

🌞 Show The Good Stuff

The strongest content tells a full story: pain, then relief. Show what pregnancy nights actually look like, and how this fits into them.

πŸ’‘ The story arc that converts

Audiences connect with before / after. Pair a pain moment with a small win.

↳ "I was lying awake until 2am every night. This is the first thing that actually settled me."

↳ "My legs used to twitch the second I got in bed. Now I rub this in and they settle down."

↳ "34 weeks and running on fumes. The first night I used this I slept the longest stretch of my third trimester."

πŸ“ Scenario ideas to film

πŸŒ™
The night routine. Jammies on, lotion as the last step before lights off
🦡
Massaging it into your legs in bed, warm lamp light
🀰
Rubbing it on your itchy belly when the itch hits
πŸ•’
The 3am wake-up, reaching for the jar on the nightstand
πŸ›οΈ
Nightstand shot: the jar next to your water and phone
β˜€οΈ
Morning-after check-in: "okay so I actually slept"
πŸ§–β€β™€οΈ
Full wind-down: shower, skincare, lotion, bed
πŸ‘€
Texture close-up: scooping it, showing how fast it absorbs

This is the last 60 seconds of your day that's just for you. Show yourself winding down with it.

🚫 Skip These

πŸ’¬ Ready-made phrases (if you want them)

Speak however feels real to you. If you want some go-to lines for talking about sleep and relief, steal these:

  • βœ“ "Helps me relax and fall asleep faster"
  • βœ“ "Calms my restless legs"
  • βœ“ "Absorbs through my skin, no pills, no upset stomach"
  • βœ“ "Keeps my stretching skin hydrated overnight"
  • βœ“ "Pregnancy and breastfeeding safe"

πŸŽ₯ Filming Tips

  • Shoot in HD 1080p (vertical)
  • Film in your bedroom, your night routine, your real 9pm. Real life.
  • Daytime scenes: bright natural light near a window
  • Night routine scenes: warm low light is the goal, not bright. Bedside lamp, fairy lights, or phone flashlight bounced off a wall
  • Make sure we can see you using the product, not just the jar held up to the camera
  • Scoop, massage, settle in on camera. Bonus if it's the last thing before lights off
  • Keep it on your nightstand or in your bedtime setup for natural in-the-wild shots
  • If the scent is part of your story, mention which one you got (Lavender, Vanilla, or Unscented)

πŸ“² When Posting…

Tap any tag or hashtag to copy.

Tag us

Use these hashtags

YouTube Shorts

Mention babybub in your caption, title, or on-screen text.

Casual call-to-action ideas

If pregnancy is stealing your sleep, try this. You can find this at babybub.com The last 60 seconds of my day that's just for me.

βœ… Final Checklist Before Posting

Tick each item as you finish. Your progress saves automatically.

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