Bub's Maternity Pillow + Full Body Attachment
Everything you need to know to create high-performing content for the Maternity Pillow Bundle.
Post the same video to all 3 platforms. More platforms = more shots at going viral, more eyes on your content, and a better chance of unlocking a paid partnership retainer with us. 💸✨
Knowing the WHY is important to help your content thrive.
The keyword is: alignment.
A creator explaining the alignment thing visually 👆
Doctors tell you to side-sleep from your second trimester (it's safer for baby).
But side-sleeping hurts because your body keeps getting pulled out of alignment:
Your bump is heavy. Gravity pulls it down and drags your spine sideways (= back pain).
Your top leg falls over the bottom one and twists your hips out of place (= hip pain).
Giant U-shapes just wrap around you. Your spine is still being pulled sideways inside.
Body pillows are cozy for your hips, but don't fix spine alignment and don't stop you rolling over.
Amazon double-wedge knockoffs go flat in one use. Cheap materials.
DIY pillow forts fall apart by 3am.
Three pieces, three jobs. All designed to keep your body in alignment all night:
Wedge under the bump → lifts your belly so your spine stays aligned (no more sideways pull)
Wedge behind your back → holds you on your side and supports your lower back
Full body attachment between your legs → keeps your hips aligned (no more twist)
The first 1 to 3 seconds make or break your video.
Let viewers know this content is for pregnant moms right away. Three ways to do it:
Here's what these creators nailed.
Smiling, shows and holds bump, natural testimonial with great lighting.
Great lighting, clear caption with "pregnancy" + creates curiosity by calling something "TERRIBLE".
Great lighting, sassy and authentic in her own voice.
These tank your reach. Avoid them.
Bump not visible, no pregnancy caption, feels like a plain unboxing (never works).
Only recognizable if someone already knows the pillow. Most viewers skip.
Talk to your audience like you're chatting with a friend. Steal these openers and make them yours.
Ranked by what moms talk about most. Share what's real for you, and if you only cover one or two, start at the top. Talk like you're texting your pregnant bestie. 💕
These boost your content BIG time.
TikTok and Instagram favor content that uses current trends, hopping on them helps your video reach a wider audience and feel more relatable.
Check these free trend trackers before you film. Pick a sound or format that's hot this week, then put your pregnancy spin on it.
TikTok Creative Center →🎥 Pillow content inspo from creators who nailed it. Watch right here, then make it yours.
Tap any tag or hashtag to copy.
Tick each item as you finish. Your progress saves automatically.
Checklist's all done. Time to post.
Tag @babybub so we don't miss your content 💖