Designed for healing, not just looking cute
Everything you need to know to create high-performing content for Bub's Postpartum Recovery Leggings.
Post the same video to all 3 platforms. More platforms = more shots at going viral, more eyes on your content, and a better chance of unlocking a paid partnership retainer with us. 💸✨
Knowing the WHY is important to help your content thrive.
Three things postpartum throws at your body. Three ways Bub's PPL help you heal.
| babybub | Sweatpants | Regular Leggings | Postpartum Shapewear | Belly Bands | |
|---|---|---|---|---|---|
| Designed for healing | ✅ | ❌ | ❌ | ❌ | ⚠️ |
| C-section friendly waistband | ✅ | ✅ | ❌ | ❌ | ✅ |
| Pelvic floor + core support | ✅ | ❌ | ❌ | ⚠️ | ❌ |
| Reduces swelling | ✅ | ❌ | ❌ | ⚠️ | ⚠️ |
| Wear all day comfortably | ✅ | ✅ | ⚠️ | ❌ | ❌ |
| Looks good outside the house | ✅ | ❌ | ✅ | ❌ | ❌ |
| Adapts as you heal | ✅ | ❌ | ❌ | ❌ | ❌ |
| Mom verdict postpartum | 🥹 | 😐 | 😣 | 😖 | 🫥 |
Postpartum is way more physical than people warn you. Whether you had a vaginal birth or a C-section, your body just went through something massive. The recovery shows up everywhere.
Your C-section incision is sensitive for weeks. Anything pressing on it hurts.
Your pelvic floor feels heavy, "dragging," like everything's about to fall out.
Your belly, legs, and ankles swell for weeks after birth.
Your core feels wobbly, deflated, unsupported. Hard to even sit up holding the baby.
Stitches and tears make sitting, standing, walking an ordeal.
And nothing in your closet was made for this. Most moms end up:
Living in their husband's sweatpants because nothing else fits
Crying in the closet because even soft clothes hurt
Stuck in pajamas for weeks, dreading getting dressed
Feeling like they're falling apart with nothing to hold them together
The four things postpartum moms reach for? Each one falls short in a different way.
Sweatpants. Comfortable, sure. But zero support. Your core is still falling apart, your pelvic floor is still dragging. They don't help anything heal. And you can't really leave the house in them.
Regular leggings. The waistband cuts right across your C-section incision. The fabric is too thin to hold anything. They roll down, they pinch, they don't give your body the support it needs right now.
Postpartum shapewear (Spanx, control briefs). Designed to make you look smaller, not heal. Squeezes too tight on stitches. Traps heat. Can't wear all day. Worn under clothes that still don't fit.
Belly bands and abdominal binders. Cover the belly only. Ignore your legs, hips, pelvic floor. The bottom edge usually rubs right on the C-section incision. And you still have to wear them under regular clothes that don't fit either.
Designed for postpartum from the ground up. Not borrowed from maternity. Not adapted from regular leggings. Built for the specific things your body is going through right now.
4 targeted compression zones → belly, hips, legs, and pelvic. Reduces swelling, helps circulation, gives your body structure where it needs it most.
C-section friendly high waistband → sits above your scar, not on it. No more waistbands cutting into healing skin.
Pelvic floor support → 4-way stretch holds you without restriction. Eases that "everything's falling out" feeling.
Tapered leg compression → graduated pressure helps drain swelling out of the legs and ankles by evening.
Adapts as you heal → 4-way stretch fits week 1 and week 12. Not the rigid one-size-fits-postpartum compression of shapewear.
Looks like real clothes → wear them outside the house. School pickup. Errands. The first time you leave the house with the baby.
What moms actually notice:
The waistband doesn't press on the scar
Less puffy by evening
Pelvic feels held, not dragging
First thing they could wear that didn't hurt
Could finally leave the house in something other than pajamas
The first 1 to 3 seconds make or break your video.
Let viewers know this content is for postpartum moms right away. Three ways to do it:
Steal these openers and make them yours.
Talk to your audience like you're chatting with a friend. Pick the one that's most real to you.
Ranked by what moms talk about most. Share what's real for you, and if you only cover one or two, start at the top. Talk like you're texting your postpartum bestie. 💕
💡 Say your size and height on camera. Other moms always want to know what size to get.
These boost your content BIG time.
The strongest content tells a full story: pain, then relief. Postpartum is hard. Show what these helped you do that nothing else could.
Audiences connect with before / after. Pair a pain moment with a small win.
↳ "Cried in my closet at week 3 because nothing fit. Today I walked out the door in these and felt like a person again."
↳ "C-section recovery had me living in my husband's sweatpants. These are the first real clothes I could wear."
↳ "Couldn't bend over to pick up the baby without my scar pulling. Wearing these, I just did it."
These are the thing that helps you feel held together while you heal. Show yourself living, recovering, and being a mom.
TikTok and Instagram favor content that uses current trends, hopping on them helps your video reach a wider audience and feel more relatable.
Check these free trend trackers before you film. Pick a sound or format that's hot this week, then put your postpartum spin on it.
TikTok Creative Center →Real ads from creators who nailed it. Watch right here, then make it yours.
Tap any tag or hashtag to copy.
Mention babybub in your caption, title, or on-screen text. Add "postpartum recovery" + your honest thoughts.
Tick each item as you finish. Your progress saves automatically.
Checklist's all done. Time to post.
Tag @babybub so we don't miss your content 💖