Bub's Hydration with folate, B6 for nausea, and electrolytes
Everything you need to know to create high-performing content for Bub's Pregnancy & Breastfeeding Hydration.
Post the same video to all 3 platforms. More platforms = more shots at going viral, more eyes on your content, and a better chance of unlocking a paid partnership retainer with us. πΈβ¨
Knowing the WHY is important to help your content thrive.
Three things pregnancy throws at you. Three ways Bub's solves them.
| babybub | Water | Sports Drinks | Premium Electrolytes | Drugstore | |
|---|---|---|---|---|---|
| Cost per serving | $0.89 | Free | $1β2 | $1.50β2 | $0.50β1 |
| Hydrates fast | β | β | β | β | β |
| Sugar | 0g β | 0g β | 11β34g β | 0β11g β οΈ | 6g+ β |
| Folate for baby | β | β | β | β | β |
| B6 for nausea | β | β | β | β | β |
| Pregnancy-specific | β | β | β | β | β |
| Tastes good when queasy | π€© | π€’ | π€’ | π | π€’ |
You need way more water when pregnant. Your blood volume jumps 50%. Your body makes amniotic fluid all day. Breastfeeding can double your needs again. But your body fights you every step of the way.
Water suddenly tastes metallic. Like pennies. Like nothing.
Morning sickness means most of what you drink doesn't stay down.
Every time you throw up, you lose electrolytes. Makes the next round of nausea worse.
Plain water has nothing to help your body absorb it. Drink a gallon, still feel dehydrated.
And here's the part most moms miss: dehydration in pregnancy doesn't always feel like thirst. It usually shows up as:
Dizzy when you stand up too fast
All-day exhaustion no amount of sleep fixes
Brain fog that makes everything feel impossible
Headaches that come back every afternoon
Leg cramps at night
Heart racing when you're just sitting
Most moms shrug these off as "just pregnancy." Usually it's dehydration in disguise.
Most drinks pregnant moms reach for actually backfire.
Gatorade, Liquid IV, Powerade. Loaded with sugar (11g+ per serving). Spikes your blood sugar then crashes you. Makes nausea worse. Risky with gestational diabetes.
Crystal Light and sugar-free options. Packed with aspartame and artificial sweeteners. Not great during pregnancy.
Plain water alone. No electrolytes means no real absorption. Your body can't put it to work.
None of them have folate. The one nutrient your baby needs most in the first trimester, exactly when your prenatal won't stay down.
Three ingredients. Three pregnancy problems solved in one sip.
Methylated folate β supports baby's development. Bub's is the only pregnancy hydration mix with folate. On the days your prenatal won't stay down, you still get some folate in. It backs up your prenatal, never replaces it.
Vitamin B6 β clinically shown to reduce pregnancy nausea. In a drinkable form so it actually stays down.
Magnesium and real electrolytes β replaces what vomiting and breastfeeding drain out. The water you sip actually absorbs. Helps leg cramps. And once baby's here, breast milk is about 87% water, so staying hydrated is part of making it.
And what's NOT in there matters just as much:
Zero sugar. Gestational diabetes friendly. No blood sugar crashes. Won't trigger more nausea.
No artificial sweeteners. None of the aspartame mess.
Refreshing taste. Goes down even when plain water tastes like pennies.
What you'll actually notice (often within days):
The dizzy spells fade
All-day exhaustion lifts
Brain fog clears
Fewer afternoon headaches
Fewer leg cramps at night
The first 1 to 3 seconds make or break your video.
Let viewers know this content is for pregnant moms right away. Three ways to do it:
Steal these openers and make them yours.
Talk to your audience like you're chatting with a friend. Pick the one that's most real to you.
Ranked by what moms talk about most. Share what's real for you, and if you only cover one or two, start at the top. Talk like you're texting your pregnant bestie. π
These boost your content BIG time.
The strongest content tells a full story: the mix isn't sitting on a shelf, it's part of a happy, capable pregnancy. Show yourself out there, doing the things you love.
Audiences connect with before / after. Pair a pain moment with a joyful one.
β³ "I was getting dizzy every time I stood up. Now I'm out here on a 3km walk."
β³ "Couldn't keep water down at 8 weeks. At 22 weeks, here I am at brunch with the girls."
β³ "Brain fog had me canceling plans. Today I'm prepping the nursery and feeling like myself again."
The mix is the thing that lets you live your life. Show yourself living it.
TikTok and Instagram favor content that uses current trends, hopping on them helps your video reach a wider audience and feel more relatable.
Check these free trend trackers before you film. Pick a sound or format that's hot this week, then put your pregnancy spin on it.
TikTok Creative Center βTap any tag or hashtag to copy.
Mention babybub in your caption, title, or on-screen text.
Tick each item as you finish. Your progress saves automatically.
Checklist's all done. Time to post.
Tag @babybub so we don't miss your content π