Your Creator Guide

Pregnancy & Breastfeeding Hydration

Bub's Hydration with folate, B6 for nausea, and electrolytes

Everything you need to know to create high-performing content for Bub's Pregnancy & Breastfeeding Hydration.

πŸ“¦ Your Creator Mission

Your deliverables
2Γ—
Videos
for Bub's Pregnancy & Breastfeeding Hydration
Post each video here, in this order of priority:
1 Instagram Reels Top priority
2 TikTok
3 YouTube Shorts

Post the same video to all 3 platforms. More platforms = more shots at going viral, more eyes on your content, and a better chance of unlocking a paid partnership retainer with us. πŸ’Έβœ¨

πŸ’‘ Why Bub's Hydration Works (When Water And Other Electrolyte Drinks Don't)

Knowing the WHY is important to help your content thrive.

Three things pregnancy throws at you. Three ways Bub's solves them.

Bub's vs Everything Else
All the hydration you need, plus the pregnancy essentials competitors don't have.
babybub Water Sports Drinks Premium Electrolytes Drugstore
Cost per serving $0.89 Free $1–2 $1.50–2 $0.50–1
Hydrates fast βœ… ❌ βœ… βœ… βœ…
Sugar 0g βœ… 0g βœ… 11–34g ❌ 0–11g ⚠️ 6g+ ❌
Folate for baby βœ… ❌ ❌ ❌ ❌
B6 for nausea βœ… ❌ ❌ ❌ ❌
Pregnancy-specific βœ… ❌ ❌ ❌ ❌
Tastes good when queasy 🀩 🀒 🀒 😐 🀒
← Swipe to compare across all options β†’
🀰 Why hydration gets so hard when you're pregnant

You need way more water when pregnant. Your blood volume jumps 50%. Your body makes amniotic fluid all day. Breastfeeding can double your needs again. But your body fights you every step of the way.

Water suddenly tastes metallic. Like pennies. Like nothing.

Morning sickness means most of what you drink doesn't stay down.

Every time you throw up, you lose electrolytes. Makes the next round of nausea worse.

Plain water has nothing to help your body absorb it. Drink a gallon, still feel dehydrated.

And here's the part most moms miss: dehydration in pregnancy doesn't always feel like thirst. It usually shows up as:

Dizzy when you stand up too fast

All-day exhaustion no amount of sleep fixes

Brain fog that makes everything feel impossible

Headaches that come back every afternoon

Leg cramps at night

Heart racing when you're just sitting

Most moms shrug these off as "just pregnancy." Usually it's dehydration in disguise.

Pregnancy doubles what you need at the worst possible time. And those daily symptoms? Most of them are dehydration.
πŸ₯€ Why regular hydration drinks make it worse

Most drinks pregnant moms reach for actually backfire.

Gatorade, Liquid IV, Powerade. Loaded with sugar (11g+ per serving). Spikes your blood sugar then crashes you. Makes nausea worse. Risky with gestational diabetes.

Crystal Light and sugar-free options. Packed with aspartame and artificial sweeteners. Not great during pregnancy.

Plain water alone. No electrolytes means no real absorption. Your body can't put it to work.

None of them have folate. The one nutrient your baby needs most in the first trimester, exactly when your prenatal won't stay down.

They solve thirst for regular humans. They don't solve pregnancy hydration. The sugar and fake sweeteners often spiral the nausea worse.
✨ Why Bub's actually works

Three ingredients. Three pregnancy problems solved in one sip.

Methylated folate β†’ supports baby's development. Bub's is the only pregnancy hydration mix with folate. On the days your prenatal won't stay down, you still get some folate in. It backs up your prenatal, never replaces it.

Vitamin B6 β†’ clinically shown to reduce pregnancy nausea. In a drinkable form so it actually stays down.

Magnesium and real electrolytes β†’ replaces what vomiting and breastfeeding drain out. The water you sip actually absorbs. Helps leg cramps. And once baby's here, breast milk is about 87% water, so staying hydrated is part of making it.

And what's NOT in there matters just as much:

Zero sugar. Gestational diabetes friendly. No blood sugar crashes. Won't trigger more nausea.

No artificial sweeteners. None of the aspartame mess.

Refreshing taste. Goes down even when plain water tastes like pennies.

What you'll actually notice (often within days):

The dizzy spells fade

All-day exhaustion lifts

Brain fog clears

Fewer afternoon headaches

Fewer leg cramps at night

Built around what pregnant and breastfeeding moms actually need. Real absorption. Real nausea help. Folate exactly when you need it most.

🎯 The Key to Great Content

The first 1 to 3 seconds make or break your video.

80% of your content's success comes down to this:
πŸͺ Hook them fast (first 1 to 3 seconds)

Let viewers know this content is for pregnant moms right away. Three ways to do it:

  • Say it: e.g. "I'm 20 weeks pregnant and..."
  • Show it: let your bump be seen
  • Write it: add captions or on-screen text about pregnancy
πŸ’‘Best practice: use 2 or more together for maximum impact.

πŸ’¬ Hook Ideas

Steal these openers and make them yours.

Steal these openers

Talk to your audience like you're chatting with a friend. Pick the one that's most real to you.

  • I thought pregnancy just made you tired. Turns out I was dehydrated.
  • If you're pregnant and getting dizzy every time you stand up, watch this.
  • I felt like I was falling apart at 14 weeks. This is what fixed it.
  • I couldn't drink water my entire first trimester. Then I found this.
  • What actually helped me stay hydrated while pregnant.
  • POV: you're pregnant, everything makes you nauseous, and plain water makes you gag.
  • Pregnancy tip no one told me. Especially when your prenatals don't stay down.
  • I'm [X] weeks pregnant and water has started tasting weird. This saved me.

πŸ—£οΈ What to Talk About

Ranked by what moms talk about most. Share what's real for you, and if you only cover one or two, start at the top. Talk like you're texting your pregnant bestie. πŸ’•

  1. 1
    πŸ˜‹ It actually tastes good, I want to drink it
  2. 2
    🚫🍬 Zero sugar, nothing weird in it
  3. 3
    πŸ’§ I finally feel hydrated, less dizzy and fewer headaches
  4. 4
    🀒 Plain water makes me gag, this I can drink
  5. 5
    🀰 It helped my nausea (it has B6)

πŸ”₯ Content Tips That Work

These boost your content BIG time.

β˜€οΈ
Bright, natural lighting (near a window = magic)
🎨
Pops of color (tops, backgrounds, sheets, plants)
πŸ—£οΈ
Face-to-camera real talk, casual not scripted
🀰
Product in use: pour it, stir it, sip it on camera
πŸ’¬
Captions or subtitles for better engagement

🌞 Show The Good Stuff

The strongest content tells a full story: the mix isn't sitting on a shelf, it's part of a happy, capable pregnancy. Show yourself out there, doing the things you love.

πŸ’‘ The story arc that converts

Audiences connect with before / after. Pair a pain moment with a joyful one.

↳ "I was getting dizzy every time I stood up. Now I'm out here on a 3km walk."

↳ "Couldn't keep water down at 8 weeks. At 22 weeks, here I am at brunch with the girls."

↳ "Brain fog had me canceling plans. Today I'm prepping the nursery and feeling like myself again."

πŸ“ Scenario ideas to film

πŸšΆβ€β™€οΈ
Walking in the sun, mix in hand
πŸ§˜β€β™€οΈ
Before or after yoga / a prenatal workout
β˜•
Coffee date with friends, mix on the table
🍼
Prepping baby's room, sipping while you fold
πŸš—
School pickup or errands, mix in the car
πŸ›οΈ
Bedside in the morning, before you even stand up
πŸ₯—
Cooking or meal prep with the bump
πŸ“Έ
Bump check at golden hour, mix in your other hand

The mix is the thing that lets you live your life. Show yourself living it.

🚫 Skip These

πŸŽ₯ Filming Tips

  • Shoot in HD 1080p (vertical)
  • Film in a cozy space like your bed or couch
  • Make sure we can see your bump + the mix clearly
  • Show the product in use: pour the packet into water, stir it in, take a sip on camera
  • Keep it bedside or in your bag for natural "in the wild" shots

πŸ“² When Posting…

Tap any tag or hashtag to copy.

Tag us

Use these hashtags

YouTube Shorts

Mention babybub in your caption, title, or on-screen text.

Casual call-to-action ideas

If you're pregnant and struggling, try this. You can find this at babybub.com Y'all gotta try this!

βœ… Final Checklist Before Posting

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